{"id":2668,"date":"2015-08-07T21:14:56","date_gmt":"2015-08-07T12:14:56","guid":{"rendered":"https:\/\/blogtaki.kinsta.moneyforward.com\/mf_blog\/?p=2668"},"modified":"2021-08-10T19:08:49","modified_gmt":"2021-08-10T10:08:49","slug":"kpmgmobilebanking","status":"publish","type":"post","link":"https:\/\/moneyforward.com\/mf_blog\/20150807\/kpmgmobilebanking\/","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u5229\u7528\u7387\u306e\u4f4e\u3055\u304c\u969b\u7acb\u3064\u65e5\u672c"},"content":{"rendered":"<p>7\u6708\u306e\u59cb\u3081\u306bKPMG\u304c2015\u5e74\u7248\u306e\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><!--more--><\/p>\n<p>\u540c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001KPMG\u304cUBS\u8abf\u67fb\u90e8\u9580\u3068\u5171\u540c\u3067\u3001\u4e16\u754c\u306b\u304a\u3051\u308b\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u5229\u7528\u5b9f\u614b\u3092\u516c\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ec\u30dd\u30fc\u30c8\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u3068\u3057\u3066\u306f\u3001\u4e16\u754c\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u4eba\u53e3\u304c\u5e74\u738730%\u4ee5\u4e0a\u306e\u9ad8\u6210\u9577\u7387\u3092\u7d99\u7d9a\u3057\u3001\u4eca\u5f8c5-10\u5e74\u9593\u3067\u66f4\u306a\u308b\u98db\u8e8d\u304c\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u7b49\u304c\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u56fd\u969b\u6bd4\u8f03\u306e\u4e2d\u3067\u3001\u65e5\u672c\u306e\u7279\u7570\u6027\u304c\u969b\u7acb\u3064\u306e\u304c\u4e0b\u8a18\u306e\u30b0\u30e9\u30d5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><center><strong>\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u5229\u7528\u7387<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2669\" src=\"https:\/\/blogtaki.kinsta.moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/mob1.png\" alt=\"mob1\" width=\"802\" height=\"470\" srcset=\"https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/mob1.png 802w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/mob1-300x176.png 300w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/mob1-304x178.png 304w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/mob1-282x165.png 282w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><br \/>\nKPMG &#8220;Mobile Banking Report 2015&#8243;\uff08\u5143\u30c7\u30fc\u30bf\u306fUBS Evidence Lab\uff09<\/center>\u4e2d\u56fd\u3067\u306e\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u5229\u7528\u7387\u304c60%\u3092\u8d85\u3048\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001\u65e5\u672c\u306f17\uff05\u7a0b\u5ea6\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u4ed6\u56fd\u306b\u6bd4\u3079\u5229\u7528\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u76ee\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u65e5\u672c\u7279\u6709\u306e\u8981\u56e0\u306f\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u7c73\u56fd\u3067\u306e\u8abf\u67fb\u306b\u57fa\u3065\u304f\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u3092\u5229\u7528\u3057\u306a\u3044\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306a\u304f\u3068\u3082\u53d6\u5f15\u304c\u5b8c\u7d50\u3059\u308b\u3053\u3068\u3084\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3078\u306e\u61f8\u5ff5\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u7387\uff08\u5e73\u5747\u7684\u306a\u4eba\u53e3\u69cb\u6210\u306b\u3082\u4f9d\u5b58\uff09\u3001\u65e2\u5b58\u306e\u652f\u5e97\u3084\u30d6\u30e9\u30a6\u30b6\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u5145\u5b9f\u306a\u3069\u3082\u8981\u56e0\u3068\u306f\u3044\u3048\u307e\u3059\u304c\u3001\u3053\u3053\u307e\u3067\u660e\u78ba\u306a\u30b0\u30e9\u30d5\u3092\u524d\u306b\u3059\u308b\u3068\u3001\u65e5\u672c\u3067\u306e\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u5229\u7528\u4f59\u5730\u306f\u3001\u307e\u3060\u307e\u3060\u5927\u304d\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u3067\u304d\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3082\u3046\u4e00\u3064\u306e\u8c61\u5fb4\u7684\u306a\u8abf\u67fb\u7d50\u679c\u304c\u3001\u4e0b\u8a18\u306e\u56fd\u5225\u306e\u9280\u884c\u306b\u5bfe\u3059\u308bNPS\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\u203b\uff09\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><center><strong>\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u5229\u7528\u6709\u7121\u3068\u3001\u9280\u884c\u3078\u306eNPS<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogtaki.kinsta.moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/NPS1.png\" alt=\"NPS1\" width=\"721\" height=\"554\" class=\"aligncenter size-full wp-image-2694\" srcset=\"https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/NPS1.png 721w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/NPS1-300x231.png 300w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/NPS1-279x214.png 279w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/NPS1-282x217.png 282w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><br \/>\n<\/center>\u3053\u3061\u3089\u3067\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u56fd\u306b\u304a\u3044\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u5834\u5408\u306e\u65b9\u304c\u3001\u6d3b\u7528\u3057\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u6bd4\u3079\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u3082\u3001\u540c\u69d8\u306e\u50be\u5411\u304c\u898b\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u76ee\u7acb\u3064\u306e\u306f\u305d\u306e\u30b9\u30b3\u30a2\u306e\u5727\u5012\u7684\u306a\u4f4e\u3055\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u65e5\u672c\u306e\u91d1\u878d\u6a5f\u95a2\u306f\u6d77\u5916\u306b\u6bd4\u3079\u3066\u3082\u9ad8\u6c34\u6e96\u306e\u30a4\u30f3\u30d5\u30e9\u3092\u4f4e\u4fa1\u683c\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u3055\u308c\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001NPS\u304c\u4f4e\u304f\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u306f\u610f\u5916\u306a\u5370\u8c61\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6c34\u6e96\u306f\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306e\u53b3\u3057\u3055\u3092\u8868\u3057\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3092\u7528\u3044\u305fUX\u306e\u6539\u5584\u304c\u30d7\u30e9\u30b9\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u3044\u308b\u4e2d\u3067\u306f\u3001\u9280\u884c\u306e\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u3088\u308a\u8feb\u308b\u3082\u306e\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u56f3\u306b\u3082\u3042\u308b\u3088\u3046\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u9818\u57df\u306e\u4e2d\u3067\u3082\u300c\u4ed8\u52a0\u4fa1\u5024\u578b\u300d\u3068\u547c\u3070\u308c\u308b\u30b5\u30fc\u30d3\u30b9\uff08PFM\u3084\u672c\u4eba\u8a8d\u8a3c\u7cfb\u30c4\u30fc\u30eb\u3001\u30a6\u30a7\u30a2\u30e9\u30d6\u30eb\u5bfe\u7b56\u7b49\uff09\u306b\u3064\u3044\u3066\u306f\u6d77\u5916\u306e\u91d1\u878d\u6a5f\u95a2\u3067\u3082\u63d0\u4f9b\u304c\u884c\u308f\u308c\u3066\u3044\u306a\u3044\u30b8\u30e3\u30f3\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u65e5\u672c\u3067\u306f\u7387\u5148\u3057\u3066\u3001\u3053\u306e\u9818\u57df\u3067\u306e\u6df1\u8015\u304c\u5f85\u305f\u308c\u308b\u3082\u306e\u3068\u3044\u3048\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><center><strong>\u5404\u56fd\u306e\u9280\u884c\u306b\u304a\u3051\u308b\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u6a5f\u80fd\u5206\u5e03<\/strong><\/center><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2678\" src=\"https:\/\/blogtaki.kinsta.moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/function.png\" alt=\"function\" width=\"1171\" height=\"754\" srcset=\"https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/function.png 1171w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/function-300x193.png 300w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/function-1024x659.png 1024w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/function-304x196.png 304w, https:\/\/moneyforward.com\/mf_blog\/wp-content\/uploads\/2015\/08\/function-282x182.png 282w\" sizes=\"auto, (max-width: 1171px) 100vw, 1171px\" \/><\/p>\n<p>\u203b\uff11NPS\uff1aNet Promotor Score\u3001\u300c\u3042\u306a\u305f\u306f\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u53cb\u4eba\u306b\u85a6\u3081\u307e\u3059\u304b\uff1f\u300d\u30920~10\u6bb5\u968e\u3067\u805e\u304d\u3001\u63a8\u5968\u3059\u308b\u7acb\u5834\uff08\u30b9\u30b3\u30a210\uff5e9\uff09\u306e\u5272\u5408\u304b\u3089\u3001\u305d\u308c\u4ee5\u5916\u306e\u5272\u5408\u3092\u5dee\u3057\u5f15\u304f\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30b9\u30b3\u30a2\u3002\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u6307\u6a19\u3002<\/p>\n<p>\u203b\uff12\u56f3\u8868\u51fa\u6240\u306f\u3059\u3079\u3066<a href=\"https:\/\/www.kpmg.com\/channelislands\/en\/IssuesAndInsights\/ArticlesPublications\/Documents\/Digital%20offerings%20in%20mobile%20banking%20-%20May%202015.pdf\" target=\"_blank\" rel=\"noopener\">KPMG\u30ec\u30dd\u30fc\u30c8<\/a>\u3088\u308a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7\u6708\u306e\u59cb\u3081\u306bKPMG\u304c2015\u5e74\u7248\u306e\u30e2\u30d0\u30a4\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2668","post","type-post","status-publish","format-standard","hentry","category-other"],"acf":[],"_links":{"self":[{"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":23,"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/posts\/2668\/revisions"}],"predecessor-version":[{"id":4925,"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/posts\/2668\/revisions\/4925"}],"wp:attachment":[{"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/media?parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/categories?post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneyforward.com\/mf_blog\/wp-json\/wp\/v2\/tags?post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}